Bradley Taunt

Chasing performance

Nov 20, 2017

So I decided to participate in Smashing Mag’s Front End Performance Challenge, not only for the potential of winning the prize but to further experiment with optimizing my site. (Web performance is a passion of mine)

Below I will breakdown the before & after statistics of my personal site and what changes I made in great detail.

I will be using both my homepage and the image-heavy article I recently wrote, The Death of Personality, as the basis for my tests.

Lighthouse Score - Homepage

Full source original stats // Full source updated stats

Best Practices7594

Lighthouse Score - Article Page

Full source original stats // Full source updated stats

Best Practices6994

Web Page Test - Homepage

Full source original stats // Full source updated stats

Initial Load Time0.91s0.41s
Visually Complete0.9s0.7s
Fully Loaded0.94s0.65s

Web Page Test - Article Page

Full source original stats // Full source updated stats

Initial Load Time4.7s0.5s
Visually Complete3.1s0.8s
Fully Loaded4.8s0.67s

Quick Look

Though my homepage only made some minor speed performance enhancements, my article post’s initial load time was slimmed down by a whopping 4.2 seconds! That’s pretty incredible and very noticeable from an end-user’s perspective.

So - What Changed?


I’m not using any webfonts but instead defaulting to the user’s OS System Fonts. I love custom typefaces but performance takes just too much of a hit on my personal site to bother with them.

body {
font-family: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Open Sans","Helvetica Neue",sans-serif,"Sans Serif",Icons;

For reference, there are some things you should to look out for when using custom typefaces:

  • Readability and accessibility
  • Possible extra overhead loading in a custom @font-face
  • Try to avoid any FOUT, FOIT, FOFT
  • Don’t go down the rabbit hole of using 3rd party plugins to optimize something as basic as a typeface

Critical CSS

This part was easy. In order to avoid the weird styling ‘pops’ present on some websites when initially loading with slow connections, it’s best to place all your most critical styling inline and then load your external CSS once everything else has loaded.

On top of that, I decided to also implement Filament Group’s loadCSS function to load my CSS asynchronously. If you are not currently using this in any of your projects; stop reading this and go do it! It’s a game changer.

Critical JavaScript

My personal site only uses a small amount of JavaScript on the article post Jekyll template pages. By using the defer property I can be sure to load the IntersectionObserver API polyfill after the rest of the DOM as finished loading.

<script src="" defer>

I could probably optimize this further by only calling these scripts if an image is actually present in the article post, but this fits my needs nicely as is.

Responsive Images

The only images I use are those included in supported blog posts, so the first step was making sure to only call iolazy.min.js on those specific template pages. The next step was defaulting to webp image formats with a lossless jpg fall-back with the help of the picture element:

I’ve also included responsive image sizes for further optimization based on screen size and loading speeds.

    <source type="image/webp"
    /images/articles/webp/flat-design-toggles_p0v2hv_c_scale,w_200.webp 200w,
    /images/articles/webp/flat-design-toggles_p0v2hv_c_scale,w_1400.webp 1400w"
    sizes="(max-width: 1400px) 100vw, 1400px"
    /images/articles/flat-design-toggles_qfre51_c_scale,w_200.jpg 200w,
    /images/articles/flat-design-toggles_qfre51_c_scale,w_727.jpg 727w,
    /images/articles/flat-design-toggles_qfre51_c_scale,w_1065.jpg 1065w,
    /images/articles/flat-design-toggles_qfre51_c_scale,w_1400.jpg 1400w"
    alt="Toggles Comparison"

What about users with JavaScript disabled I hear you ask? It’s time for noscript to save the day:

        <source type="image/webp"
        /images/articles/webp/flat-design-toggles_p0v2hv_c_scale,w_200.webp 200w,
        /images/articles/webp/flat-design-toggles_p0v2hv_c_scale,w_1400.webp 1400w">
        sizes="(max-width: 1400px) 100vw, 1400px"
        /images/articles/flat-design-toggles_qfre51_c_scale,w_200.jpg 200w,
        /images/articles/flat-design-toggles_qfre51_c_scale,w_727.jpg 727w,
        /images/articles/flat-design-toggles_qfre51_c_scale,w_1065.jpg 1065w,
        /images/articles/flat-design-toggles_qfre51_c_scale,w_1400.jpg 1400w"
        alt="Toggles Comparison"/>

HTTPS & Caching

The Lighthouse audit also suggested implementing an SSL certificate (something I’ve been meaning to do for a while anyway) and also utilize CDN caching. So it was Cloudflare to the rescue!

Since my website is hosted through Github, setting up a free SSL certificate and enabling site-wide caching was a breeze. If you’re interested in setting this up yourself, step-by-step instructions can be found here.

This simple update helped boost my best practices score from a 69 to a 94. Yet another performance enhancement you should be enabling for all your current and future projects!

Performance Happiness

Overall I’m pretty content with the major performance boost my site has received from these fairly minor updates and I hope this article inspires other designers and developers to jump into updating their own site/app performance speeds. The pay-off is truly worth it!

Some Extra Reading Material

Other Articles

Stay hungry Feb 12, 2018

Open source typeface pairings Jan 25, 2018

ET-Jekyll theme Jan 14, 2018

Free device mockups Jan 10, 2018

Fresh coat of paint Jan 9, 2018

2017 - year in review Jan 1, 2018

Try getting into a routine Dec 20, 2017

Chasing performance Nov 20, 2017

The death of personality: the flat design system Nov 1, 2017

Unsolicited design review - Dropbox Oct 10, 2017

Goodbye CSS preprocessors Aug 7, 2017

Designers need thicker skin Jul 10, 2017

You should be using date & time inputs Jun 22, 2017

The wonders of text ellipsis Nov 15, 2016